AI-Native
Expertise
First Asia-Pacific studio with a dedicated Agentic AI design practice.
New practice
High-Stakes
Complexity
Wrong decisions on complex enterprise products cost millions. Our sweet spot is where others hesitate.
16 years
Rigour Over
Taste
Evidence replaces opinion at every stage. One of India largest independent studios.
Serious ux
Agile Delivery. Long Partnerships.
Enterprise speed without requiring onshore presence. Client relationships spanning 8-10 years.
8 - 10 yr PARTNERSHIPS
Global
Experience
From IIT Bombay-trained roots to 24+ global locations. 50+ domains mastered over 16 years.
24+ locations
Agentic AI Design
Designing the human layer of autonomous AI systems - trust interfaces and oversight dashboards.
Expert Reviews
Strategic audits using behavioral psychology to eliminate friction and drive measurable outcomes.
User Testing
Evidence-led testing replacing design assumptions with insights from real user behavior.
Design Teams & Talent
Embedded design talent and team augmentation that extends capability at scale.
Product Strategy
Outcome-focused strategy integrating AI and behavioral data to ensure long-term value.
We have worked with yuj for close to a decade. They are not a vendor - they are a genuine strategic design partner. Every project has moved a metric that mattered.
Rahul Nair
9+ yrs
Ongoing partnership40%
Drop-off reduced3 Regions
US · Europe · India
The most impressive aspect of working with yuj is the ease of communication they provide.
Co-founder & CEO
Their creativity and agility are definitely the strong suits of the engagement.
Sudeep Srivastava
This partnership laid a strong foundation for data-informed decision-making & student-centered digital experience.
Director, User Insights & Experience
We have worked with yuj for close to a decade. They are not a vendor - they are a genuine strategic design partner. Every project has moved a metric that mattered.
Rahul Nair
The most impressive aspect of working with yuj is the ease of communication they provide.
Co-founder & CEO
Their creativity and agility are definitely the strong suits of the engagement.
Sudeep Srivastava
This partnership laid a strong foundation for data-informed decision-making & student-centered digital experience.
Director, User Insights & Experience
The Complete UX Research Process: Methods, Tools & Real Examples
UI design vs UX design: The Difference That Actually Matters for Your Product
We proudly present our ‘First Joyful Beginning’ of the many to come this year
