Pioneering connected
vehicle experiences

YUJ Designs partnered with Tata Motors to envision a new generation connected vehicle solution platform for the Indian markets. Z-Connect is an app that adopts the first-of-its-kind experience for electric vehicles. As their design partners, we ensured that the connected app platform becomes successful through a seamless digital experience. This platform catered to individual car owners and fleet owners.

Bringing the Concept
to Life

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Capturing the Nuances
of User Behavior

Our design team informed design decisions by converting user insights into design concepts. User research was conducted in mature markets such as the US and Europe, and in India with EV and non-EV users. Design concepts were evaluated through several rounds of user testing. In the end, it was an app that was going to enable users to control key car functions remotely, safely, securely in the most convenient way.

Core Design Values & Interventions

Convenient & Ubiquitous

Users are informed at all times about battery status, and available charging stations. 1-touch access to 80% functions and design that caters to a wide range of Indian users.

Safe & Secure

In India, often vehicles are driven by multiple people (drivers, relatives, friends). Multiple remote functions help you keep your loved ones safe and secure.

Behavior Change

Analysis of driving behavior and feedback and car health diagnosis helps users to improve driving patterns and car condition.

Intelligent

The platform automatically detects threats, accidents other incidents to alert the owner and take appropriate time-sensitive

It is all about Driving!

Early on in the project, our design team recognized that the success of the connected application lies in creating a ubiquitous experience — one that lets users focus on driving than using the platform. The design is not just easy to use but requires no learning even for users with low literacy.

9.5/10. The satisfaction ratings given by users.

And qualitative comments we are receiving are similar

to the likes of world-class experiences.

The success of the connected app lies in driving the experience all the way from the digital platform to the cloud platform to the hardware system. As gatekeepers of the end-user experience, we ensured that the response time form the app to the vehicle and vice versa matches users’ expectations of about 6 seconds. Successfully delivering the app in just under four months was another quantifiable outcome.

ecological geofencing" for Electric vehicles

Amplifying the Efforts

The Indian market is evolving rapidly. A car buyer’s decision-making parameters are changing rapidly, and go beyond luxury, taking into consideration things like green future, safety, security, usability and delight when making a purchasing decision. The design takes care of all these aspects, and is one its kind design for the car industry in India.