Heuristic evaluation is a structured UX audit method where expert reviewers assess a digital product against a set of established usability principles. Typically based on Jakob Nielsen's 10 heuristics, it identifies usability issues quickly without needing live user testing. Product teams use it to catch critical UX problems early and cut costly fixes later.
You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us.