Building Empathy
YUJ Design’s approach to providing memorable user experiences is by building empathy towards product users and the business. Through qualitative and quantitative user research, our UX Design and Development team understands users’ goals and expectations, needs and behaviours, motivations and aspirations. Equal importance is given to understand and elicit business goals, success criteria, and technological feasibility.
Data-driven Design
YUJ Design's data-driven approach tailors your product's design to users’ preferences, goals and behaviors, which make them far more engaging. Design is informed through various data sources - user’s psychographics, business metrics, site analytics, trends in domain, industry, technology and design best practices. Concept designs, both interaction concepts and visual concepts are validated by testing them with users before detailed design commences. This approach de-risks your designs before hitting the markets.
Multi-domain Expertise
Our experience designing across a wide range of domains has helped us aquire knowledge of user interactions, behavior and tasks providing us with a wide-lens view of user's lives. This multi-domain knowledge helps our UX Design and Development team to understand any domain faster and helps them build richer experiences for your users.
Digital and Connected Product Experiences
Customer experiences are no longer limited to the screen, they expand in the physical world. We see experience as a continuum in user’s life and strive to design a seamless experience across devices and spaces. We also make sure that these interactions come to life by using our technological expertise.
Design for Impact
We strive for one thing - IMPACT by design. Facilitating human experiences is our JOB. Our designs change the way businesses operate, creating visible value for end users and our clients. We believe that good UX must make business sense and boost your ROI on design.
Experience Design has Arrived
One of the signs of a process gaining prominence in usage is that people create acronyms out of its items. UX, has...
Read More
What is UX? - Science or an Art?
It is always a tricky question whether UX is a science or an art? To acquire the authentic knowledge...
Watch Video